There were sounds of joy just outside the 2.66-mile venue as the Convoy of Hope, a faith-based organization with a driving passion to feed the world. Following two successful donation events at Darlington Raceway and Martinsville Speedway where 1,600 families were served, the Joey Logano Foundation, The NASCAR Foundation and Elevation Outreach, an outreach ministry of Elevation Church based in Charlotte, N.C., visited NASCAR’s Most Competitive venue, just off I-20.
Volunteers set up a staging operation near the track’s main entrance and spent hours organizing for the relief effort designed to bring hope to this racing community affected by the COVID-19 pandemic. Among the items donated were non-perishable foods, Coca-Cola products, gas cards and even The NASCAR Foundation’s Speedy Bears for younger guests.
“We organized this last stop in Talladega in short order and are overflowing with gratitude to those volunteers who made it happen,” said Nichole Krieger, Executive Director, The NASCAR Foundation. “The Talladega community rallied and made it one of our largest and most rewarding yet.
Families were queued up one hour early prior (event ran from 9 am – Noon CDT) as 75 volunteers, including NASCAR employees and Brian Crichton, President of Talladega Superspeedway, who loaded grocery bags full of food, water and hygiene supplies into approximately 750 vehicles. Convoy of Hope’s contactless drive-thru ensured the safety of its staff, volunteers and deserving guests. The tractor-trailer consisted of over 30,000 pounds of items.
"What an incredible site it was to see so many vehicles lined up early this morning to be a part of today's Convoy of Hope," said Crichton. "We are so glad to be a part of this incredible community. A special thanks goes to all of the volunteers who came to help today, plus the NASCAR Foundation, the Joey Logano Foundation and Elevation Outreach."
“We want to thank Talladega Superspeedway and its staff for the warm welcome today,” stated Ali O’Connor, Executive Director, Joey Logano Foundation. “When we partnered on our first event 30 days ago at Darlington Raceway, we couldn’t have anticipated how much impact this relief effort would have and you could really see that today in the faces of the families we served.”
From Darlington, S.C. to Martinsville, Va. and now Talladega, Ala., the Joey Logano Foundation’s $1 million COVID-19 Response and Recovery Fund donated approximately 100,000 pounds of food and supplies to 2,350 families across the south.
Logano, driver of the No. 22 Ford for Team Penske, is a three-time winner at Talladega Superspeedway and the 2018 NASCAR Cup Series Champion. His Joey Logano Foundation was looking for organizations his group could collaborate with to help those in need as a result of the pandemic.
“We’re united – the Joey Logano Foundation, the NASCAR Foundation and Elevation Outreach to help others,” said Logano. “We started thinking of the Convoy of Hope as an area that we could try to impact our communities, and the idea of doing it at the trace track came to mind. As we started to come back racing, it presented a huge opportunity is those markets….It’s our way of giving back.”
Logano will be a favorite in Sunday’s GEICO 500 NASCAR Cup Series race, which gets a 2 PM CDT green flag start. The event is open to a limited number of fans – up to 5,000 – who will be allowed in the frontstretch grandstands/towers. In addition, there are limited motorhome/5th-wheel camping spots available outside the track high atop the Alabama Gang Superstretch.